INNOVATION MEETS TRADITION

Explore Fiji
CULTURE. CREATIVITY. CONNECTION.

Explore Colombia
CONNECTING BY HAND

Explore Armenia
SHARING CULTURE THROUGH CRAFT

Explore Peru

HANDMADE BY AND FOR THE PEOPLE

The Smithsonian Folklife Festival Marketplace, in collaboration with Novica, extends the reach of the Folklife Festival. It honors the creativity, cultural heritage, and masterful skills of global artisans while contributing to the Smithsonian mission of sustaining and developing traditional crafts worldwide.

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Featured Artisans

Focus on sustainability

NOVICA Marketplace

The Smithsonian Folklife Festival Marketplace is a vibrant collaboration between the Festival and NOVICA, the leading online platform for global artisans, designed to connect the world through creativity.

Preserving Culture and Heritage

Every Marketplace purchase provides vital income to global artisans and supports our mission to nurture human connection by representing diverse cultures as a positive force for cultural equity, inclusivity, and the common good.

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